Thursday, June 28, 2018

LEM spins off into cycling market with Road, MTB, Commuter, & kids helmets

Diversifying out of the motorcycle industry is a brand rich in Italian history, LEM, launching into the cycling market with 7 new bicycle helmets covering everything from road, mountain bike, commuter, and kid’s categories. In 1972, Romano Magnani created “Lavorazioni Elmi Magnani” which translates to “Helmet Workshop of Magnani”, or LEM, for short. Decades later, […]

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