Often times, acquisitions are made to either bring in technologies one company didn’t have, or quickly move into new markets. With Amer Sports’ (Mavic’s parent company) recent purchase of ENVE Composites, the reasoning was less clear from the outside. Both companies have strong wheel programs as their foundation, so our immediate concern was a future […]
The post Inside Story – Why did Mavic buy ENVE? appeared first on Bikerumor.
from Bikerumor http://ift.tt/1WjoTlR
No comments:
Post a Comment