REI has reworked their house cycling brand to create Co-op Cycles. They took feedback from their members (REI is a Co-op, hence the name) to get the desired new features and married them with the good stuff from Novarra. The new brand will replace Novarra and have a more aggressive lineup that’s less focused on […]
The post IB16: REI taps members to relaunch bicycle brand as adventure focused Co-op Cycles appeared first on Bikerumor.
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