The all-new Pirelli PZero road bike tires launched this past summer, and they’re already building out a multi-channel retail strategy. Sold initially through bike shops and independent retailers, they’ve now opened up their own online store to increase consumer availability. At launch, the program is limited to Italy, France, Spain, Germany, Benelux and the UK. […]
The post Pirelli road bike tires add direct-to-consumer channel on top of retail appeared first on Bikerumor.
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