Friday, April 14, 2017

Boa Technology hopes to dial in new customers with new brand identity and increased product range

If you’re a cyclist, there’s a higher than average chance that you’re at least aware of the Boa System. The little round dials have been placed atop cycling shoes for years, offering a simple, one handed approach to tightening your shoes. Composed of three separate pieces, the Boa System consists of one of their dials, a light […]

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