In the cycling world, having your product visible on elite professional athletes is an important way to market your brand. The perspective of ‘good enough for them, good enough for me’ seems to be rather effective, and even older riders still look up to their favorite pros as heroes or icons (we all want to be […]
The post Lazer extends sponsorship to a slew of cycling teams from KHS to LottoNL-Jumbo appeared first on Bikerumor.
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