PC16 Interview: Koroyd’s Case for Better Helmet Standards with John Lloyd and Bas Jongsma

The exception to the rule at this year’s Press Camp was Koroyd who, unlike any other exhibitor, brought literally no products to sell. The aerospace material manufacturer doesn’t sell directly to consumers, after all, it supplies brands with their technology (such as Smith). Rather than a pitch a new product, Koroyd presented media with their new […]

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