Probably one of the best marketing campaigns in our industry wasn’t even from a company in our industry. When New Belgium came out with Fat Tire Amber Ale prior to the craft beer boom and put a bike on the bottle’s label, it immediately became the unofficial beer of cycling. Even after it had been […]
The post Detroit Bikes & New Belgium double their USA-made bikes for brewery’s 25th anniversary appeared first on Bikerumor.
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